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Can’t Rush Greatness: Central Cee’s Career-Defining Moment

Oakley Neil Caesar-Su, better known as Central Cee, stands as a towering figure in the world of UK rap. At just 26 years old, the Shepherd’s Bush native has carved out a space in music history, bridging the gap between British authenticity and global appeal. From his humble beginnings to becoming one of the most prominent names in international hip-hop, Central Cee’s journey is a testament to resilience, creativity, and sheer determination.

Central Cee rose to prominence in 2020 with his breakout singles Day in the Life and Loading. These tracks catapulted him into the spotlight, showcasing his lyrical dexterity and unique storytelling style. Over the past five years, he has solidified his status as a cultural phenomenon, becoming the first UK rapper in decades to achieve consistent mainstream success in the United States. With multiple platinum certifications and sold-out shows across continents, Central Cee is proving that UK rap can thrive on the global stage.

‘Can’t Rush Greatness’ – A Career-Defining Album
His latest release, Can’t Rush Greatness, is not just an album; it’s a statement. It reflects his growth as an artist and as a person navigating fame. Tracks like Band4Band (featuring Lil Baby) and Limitless highlight his technical prowess and lyrical depth, addressing themes such as wealth, responsibility, and survivor’s guilt.

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What makes Can’t Rush Greatness stand out is its production. The album steers away from typical commercial sounds, favoring experimental beats and subtle samples from legends like Ne-Yo and the Wu-Tang Clan. The result is an emotionally charged project that captures the complexity of Central Cee’s life — balancing his hood roots with the pressures of international acclaim.

While Central Cee’s collaborations with US and Latin American artists demonstrate his global ambitions, his music remains firmly grounded in British culture. On Walk In Wardrobe and Top Freestyle, he weaves personal anecdotes with sharp observations, even incorporating classic British slang like “plonker.” His ability to stay authentic while appealing to diverse audiences sets him apart in a competitive industry.

Central Cee’s list of accomplishments is staggering. He has achieved three platinum singles in the US, a feat unparalleled by any UK rapper in recent history. His innovative approach to music has earned him recognition across multiple markets, with tracks like UK Rap and Entrapreneur further showcasing his versatility.

2025 is shaping up to be another monumental year for the rapper. With Can’t Rush Greatness dominating charts and his influence expanding into the Latin American market through collaborations with artists like Young Miko, Central Cee continues to break barriers. His ability to connect with audiences across cultures and languages cements his status as a global powerhouse.

Beyond the accolades, Central Cee’s impact lies in his storytelling. He paints a vivid picture of life’s contrasts — from the struggles of council housing to the luxury of a private chef. His lyrics reflect an honesty and vulnerability that resonate deeply with fans. On tracks like Limitless, he raps, “I’m living in a movie, but I can’t press pause,” encapsulating the relentless pace of his newfound reality.

Central Cee’s journey from Shepherd’s Bush to global stardom is more than a success story; it’s an inspiration. As he continues to defy expectations and set new standards, one thing is certain — Central Cee is not just shaping the future of UK rap; he’s redefining what it means to be a global artist.

Publishing@rkmg.co.uk

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Award-Winning Duo Krept & Konan Introduce Saveways to Serve Underserved Communities

Hip-hop legends Krept & Konan, known for their award-winning music and entrepreneurial spirit, are stepping into a new arena with the launch of Saveways, a groundbreaking supermarket in Croydon. Located on Beddington Lane, next to Asda, Saveways is designed to serve underserved communities, offering a blend of cultural inclusivity and modern convenience.

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Saveways is set to cater to a diverse range of shoppers with its extensive selection of global produce, including fresh fruits, vegetables, and ethnic foods across tinned, chilled, and frozen categories. In addition, the supermarket will offer essential household goods, skincare products, cosmetics, beauty items, and Afro haircare products, ensuring that all community needs are met under one roof.

Equipped with advanced retail technology, Saveways will feature NCR self-serve kiosks, click-and-collect options, and partnerships with delivery platforms like Uber Eats and Deliveroo. With parking space for over 30 vehicles, the supermarket promises accessibility and efficiency for all customers.

This latest venture is a continuation of Krept & Konan’s dedication to community representation and empowerment. Over their 20-year music career, the duo has garnered a BET Award, five MOBO Awards, and collaborated with global icons such as Ed Sheeran, Drake, Stormzy, and Central Cee. Their commitment to their roots earned them British Empire Medals (BEMs) in 2020 for their contributions to music and the Croydon community.

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Beyond music, Krept & Konan have established themselves as successful entrepreneurs. They launched Crepes & Cones, a popular dessert restaurant, and Nala’s Baby, an award-winning natural baby skincare line that is now a bestseller in major UK supermarkets and one of Boots’ fastest-growing brands.

Speaking about their vision for Saveways, Krept & Konan said:
“It’s an honor for us to partner up on this venture. We are all about representation in the community and finding solutions. Saveways is game-changing for our community, and we are excited to bring this vision to life.”

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Co-founder Kaysor Ali echoed their sentiments, stating:
“Together, we’ve combined our skills, networks, and passion to create a supermarket experience that not only serves the community but sets a new standard for quality, inclusivity, and excellence in the UK food retail space. Saveways is more than just a supermarket—it’s a statement of culture, unity, and progress for our communities.”

With Saveways, Krept & Konan are not just redefining retail but also creating a space that uplifts and empowers their community. Their latest venture stands as a testament to their commitment to innovation, representation, and progress for the people they serve.

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Rema Set to Dominate Coachella 2025: A Global Icon on the Rise

Afrobeats trailblazer Rema is gearing up for a monumental milestone as he headlines the Coachella Valley Music and Arts Festival 2025, scheduled for two electrifying weekends, April 11–13 and April 18–20, 2025, in Indio, California.

The Nigerian superstar, known for his innovative Afrorave sound, has consistently pushed the boundaries of music and culture since bursting onto the scene in 2019. From his breakout single Dumebi to the global smash hit Calm Down (featuring Selena Gomez), which set records with over 1 billion Spotify streams, Rema has become a beacon of modern African music on the world stage.

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At just 24, Rema has already achieved what many artists can only dream of:

Grammy Nominee: His 2024 album HEIS received a nomination for Best Global Music Album at the 67th Annual Grammy Awards.
Billboard Records: Calm Down dominated the Billboard Afrobeats Songs Chart for a record-breaking 58 weeks and peaked at No. 3 on the Billboard Hot 100.
International Accolades: Rema has been recognized with an MTV Video Music Award for Best Afrobeats Video, a Billboard Music Award for Top Afrobeats Song, and multiple other prestigious honors.
Streaming Milestones: His 2022 album Rave & Roses became the first African album to surpass 2 billion streams on Spotify.
The HEIS Era: Showcasing Global Ambition
Rema’s sophomore album, HEIS, represents his growth as an artist and his bold vision for the future. Featuring multilingual lyrics in English, Pidgin, Bini, and Yoruba, the album merges diverse influences, from West African roots to global pop and electronic sounds. Hits like Benin Boys (featuring Shallipopi), Yayo, and March Am highlight his creative versatility.

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Rema’s performance at Coachella 2025 will undoubtedly serve as a platform to amplify his Afrorave sound to an even larger global audience. His achievements thus far are a testament to his determination, talent, and ability to connect across cultures.

Rema’s journey is far from over. With a Grammy nomination in hand, an ever-expanding global fanbase, and high-profile collaborations with artists like Selena Gomez, Chris Brown, and AJ Tracey, he is cementing his position as a global force. His upcoming Coachella performances promise to be a landmark moment, celebrating African music’s rightful place on the international stage.

Fans attending Coachella can expect a mesmerizing set filled with vibrant energy, groundbreaking visuals, and a celebration of African heritage and pride. Tickets for both weekends are selling fast, so secure yours now to witness history in the making.

Dates:

Weekend 1: April 11–13, 2025
Weekend 2: April 18–20, 2025
Location: Indio, California
Rema isn’t just a star; he’s a movement. As he continues to elevate Afrobeats globally, his Coachella performance marks another step in redefining what’s possible for African music.

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O’hene Savant Returns to Ghana: Empowering Artists with Global Music Insights

O’hene Savant, the multi-talented Ghanaian-American record producer, instrumentalist, rapper, and visionary, is back in his homeland with a mission to reshape the local music industry. Renowned for his groundbreaking contributions to music and culture, O’hene’s return marks a significant moment for Ghanaian artists and stakeholders eager to gain from his wealth of international experience.

O’hene Savant, who began his music journey in Ghana, played a pivotal role in the foundation of Hiplife. He was instrumental in producing music for the pioneering pidgin rap group Native Funk Lords (NFL), alongside Eddy Blay, and has performed on grand stages, including the celebrated Panafest festival, which drew tens of thousands of fans.

After years in the United States, where he honed his craft and gained deep industry insights, O’hene is on a mission to empower Ghanaian artists with tools for long-term success. His vision focuses on artist ownership, sustainable artistry, and innovative music business practices.

During his time abroad, O’hene Savant learned invaluable lessons about the importance of ownership in the music industry. He emphasizes the critical need for artists to retain control over their master recordings, publishing, and image rights:

Master Recordings: Owning these grants total control over music distribution, royalties, and copyright issues. “When you hear a song in a film, it is earning money. The person who owns the master recording gets this money,” O’hene explained, highlighting the long-term financial benefits.

Publishing: This generates income separately from royalties through radio play and streaming. According to O’hene, publishing ensures artists can retire from live performances while maintaining a steady income.

Image Rights: “If you do not want your face or music to represent things you do not agree with, it is important that you own the rights to your image,” he advised.

O’hene acknowledges the financial pressures artists face, but he urges them to exercise patience when negotiating deals. “Many times, it’s just a matter of a little patience, and the reward far outweighs the inconvenience,” he shared.

He also highlighted the benefits of licensing deals, which allow artists to share their music temporarily without relinquishing ownership. “The music returns to you after a set period. If you like how they did business, you can continue; if not, you don’t have to deal with them again.”

O’hene’s return to Ghana coincides with the rollout of his new album, WATS (We Are The Salt). This ambitious project celebrates collaboration and legacy.

“I am working with more Ghanaian legends and new talents. My main focus this time is spreading awareness and promoting my new album,” he revealed. The album features standout collaborations with stars like Feli Nuna and AJ Nelson, with more surprises to come as remixes are finalized.

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With his deep understanding of the global music landscape, O’hene Savant’s message to Ghanaian artists is clear: take ownership of your craft, value patience in business decisions, and aim for long-term growth. His return brings not only inspiration but also actionable strategies to help Ghanaian artists thrive in the global music scene.

O’hene’s homecoming is a testament to the power of returning to one’s roots to make an impact. His dedication to empowering the next generation of Ghanaian artists ensures that his legacy will resonate for years to come.

publishing@rkmg.co.uk

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